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Channel: Cass Knowledge | Articles in "Consumer and Retail"
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Can the online gambling industry continue to grow profits whilst protecting...

The corporate social responsibility (CSR) or sustainability debate has particular relevance to the gambling industry given the shift towards focusing on encouraging wellbeing in society. Governments...

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Hail the snail: hegemonic struggles in the Slow Food movement

Since the early 1990s, many commentators have argued that the dominance of malbouffe (bad food) has a variety of negative consequences. For some time, researchers have puzzled over how new fields of...

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The Employee Ownership Advantage: benefits and consequences

In the UK, the case of employee-ownership has recently gained attention - in part because of the recognition of the need for fairer society, but also because adverse economic conditions point to...

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Insights into customer insight

How can you drive consistently high quality customer insights through all levels of a business? Professor of Consumer Marketing, Vince Mitchell, explains how the role of the customer insight department...

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Buttressing Supply Chains against Floods in Asia for Humanitarian Relief and...

Flood is the most frequently occuring natural disaster worldwide, with Asia suffering the highest incidence. While humanitarian efforts and initiatives to alleviate suffering caused by floods are...

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Retail Brand Extensions - strategic thinking

Brand extensions are now a commonplace growth strategy for many companies. This article proposes and explains a new taxonomy for retailers to conduct brand extensions, based on a detailed examination...

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How practical is 100% Supply Chain Traceability?

As a major multinational company pledges to achieve total traceability for the palm oil it uses, Professor Sodhi examines whether this goal is practical or not and suggests how an organisation may...

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The Compensation Premium in the “Sin” Industries of Tobacco, Alcohol and...

If you are an executive for a tobacco, alcohol or gambling firm, there's a chance your social status will suffer due to negative perceptions of the industry you work in. This research examines whether...

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Why we buy. Shopping and the Purchasing Environment.

In this online lecture Professor Vincent-Wayne Mitchell, Professor of Consumer Marketing at Cass Business School, discusses the blurring of the retail marketplace where, as we see with Amazon opening a...

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How important are small words in big food scare communications?

We've all seen food crises such as BSE and the horsemeat scandal reported in the news. This study explores how consumers perceive risk and adjust their behaviour accordingly in response to a variety of...

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